DJ Judah

I have been watching the production value of major media outlets for a long time. Since the Social Media movement has taking media production by storm, I have been telling anyone who would listen that you cannot over-produce web video. I can finally point to a major organization who understands this! The NBA is known as a marketing machine. The production value is normally very high. When it is too high, it loses it authenticity. Look at this video of the best two players in the game today. Since it is done in a authentic way, it comes across very good. Some of the lighting is bad, some the camera work is shaky but the clip is a three pointer! Tell me what you think

Follow Me ON Twitter: @djjudah
Facebook: www.facebook.com/troynalls

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I have had the priviledge of working with a Hollywood legend in my short media career. He wrote,produced and directed the cult favorite, Penitentiary series of films while still at UCLA Film School. The first installment  was the top grossing independent film of 1979 and 1980. I met Jamaa several years ago and we became fast friends. About a year ago, I brought him to Austin to teach a Master Director's Course. I month before the class, I was in LA and I invited him to a family BBQ. He came and blessed us with some amazing knowledge. Here is a piece of it!!

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Earlier this year my good friend Griffy2K came to Dallas. He hung out with King Ashoka and got to see the best of South Dallas. He explains the Dallas phenomeom of the "Corn Hustle" to Hollyhood Bay Bay at K104....It may be coming to a Starbucks near you

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This weekend my son along with his Grandmother rented a booth at a Back To School festival in South Dallas. He decided he wanted a new drum set and this is the way he will pay for it. He has been playing drums for over 8 years. Up until this point in his life, I have bought all of his drum gear. Under the training of his Grandmother, his story was honed. He started of by saying he was raising money for ANOTHER drum set without much emotion. Granny told him to say "Hello, I have been playing drums most of my life, I am raising money to buy myself a drum set. Would you like to support me by buying some M&M or Skittles for $1?" She also told him not to just sit at the table but to walk around and target adults. It worked like a charm!! He netted over $90 in about 4 hours!! I learned that as a sales person when you make a good sale that you IMMEDIATELY go on another sales call to keep your MOJO working. So when he got back home, he approach our next door neighbor about walking their dog for $5 a day. She said yes!! Here is the best part: He told her that she could pay by the day OR to make it easier she could pay the entire week in ADVANCE!!!! She took the entire week option and handed him $40. After paying for his candy and booth, little man pocketed $92 and has a $45 a week paying gig. WOW!! At the end of the day, he sold me a pack of M&M's. When I opened them, asked for some!! Some things never change......Now I know how I am going to retire

         

Follow Me On Twitter: @djjudah
Facebook: www.facebook.com/troynalls

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Most people who know me are aware that Austin is my favorite city. I moved there from Long Beach, California when I was a teenager. It took me a while but I grew to love it. I joined the Air Force and served 7 years. Upon my discharge, I moved back to Austin and started a business. My organization started growing as well as my family. I started to notice that I was normally the only black business person in the room. It did not bother me at all. What did bother me was there were no other black families for my children to connect with. Austin is a melting pot but only 6% black. While I love diversity, I believe you have to know your own culture first. In Dallas, the African American culture is evident. My daughter is in a all teen black play company at The African American museum. My son has had a private lesson on drums with Lil John Roberts (Janet Jackson's drummer). My son's baseball coach used to play for the New York Yankees. He plays in an historical African American community - Oak Cliff. In fact - In every sport he plays, the kids look like him. The day after the 2008 Olympic Basketball Gold Medal game, we were sitting on the front porch of our loft building. We seen a dude who looked like he was 7 feet! He had on an Olympic sweat suit AND a gold medal!! It was Dallas native, Chris Bosh!! He was actually on the front page of the Dallas newspaper and didn't know it! These opportunities do not exist in the African American community in Austin. So while my heart my be in Austin, my family and me are in Dallas!!

Follow Me ON Twitter: @djjudah
Facebook: www.facebook.com/troynalls

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This has to be the most successful fast food campaign since "Where's The Beef" from Wendy's in the 80's. My son and I happened upon "Cow Appreciation Day" at Chick Fila. If you come dressed as a cow you get a free meal. It is for today only. I asked them if it counted that I weigh as much as a small cow. They said no! Stop by and paint some spots on your shirt! As you can see from the pics,some took Cow Day more seriously than others. For more info go to www.cowappreciationday.com
BTW- It was a great marketing promotion that was family friendly. Not ghetto like the Popeye's promotion!
 
 
 

         

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