DJ Judah

There are lessons that you learn in school and ones you learn in the field. My good friend and peer, Sederrick Raphael has owned a business consulting and design firm for the last 14 years. We always talk about the lessons we learn in the field and how they differ from what we learn in the books. Here is a video series we are starting called “Lessons Learned”. We hope you or someone you know can benefit from the lessons learned from other entrepreneurs. There are two ways to learn lessons. You can learn from others or you can pay FULL price by learning them in real life. It’s your choice!

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When people think of negotiating they think of a disagreement. That is not always true. I believe you should always look for a win win solutions but some do not. In fact most people negotiate all day. It can be with their children, spouse or friends. If you are being sold to, here is an effective technic to make sure the price is more in line with what you want to pay. It's called the FLINCH. When a sales person quotes you a price, you should visibly flinch and repeat the price in disgust! Studies show that a salesperson normally quotes a price 30% higher than what they will accept. With a tactic as simple as a flinch, you will have removed most of that wiggle room. The problem is most people want to seem cool so they will say "That's not bad". When you do so, you empower the sales person! He or she can always go back to that statement if you bring up an objective. We want to appear consistent with decisions we previously made, so we are inclined to agree. Try it on someone and let me know how it works for you!!

Troy "DJ Judah" Nalls
Executive Producer

Follow Me ON Twitter: @djjudah
Facebook: www.facebook.com/troynalls

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For the last four years, I have coached both my son's football and basketball team. Not because I think I am good at it. Initially it was because he has asthma and I want to make sure I was close enough to help in the event of an attack. I have grown to love it. This is my first year being the head coach. I volunteered to coach the Fellowship Christian Academy Eagles at Oak Cliff Bible Fellowship in Dallas, Texas. The effect it has on the boys is life lasting. It's not the usual "boys do not have a dad at home". All but one of our kids live in a two parent household (rare in the black community). What it does is allow me to reinforce the values taught to these boys by their parents, and teachers. To watch these young men grow is amazing. The title "Coach Troy" almost brings tears to my eyes. I tell everyone that I remember very few teachers. I remember all of my coaches. It was the only place where I could see discipline really work. When we follow the instructions of the coaches we usually won. At this level, the skills of most of the kids are even all across the league. It comes down to execution (following directions). That is real life. In the class room it can be hard to understand why Algebra is good for you. In team sports, you can tell right away if the conditioning, practice and plays are working according to your training. That is what I think a FATHER provides. Coaching. My dad was my first coach but he methods were those of his generation. He used the strap to keep me in line. My sports coaches used TRAINING to mold me. I can see how professional coaches do it for some long. Watching a boy develop into a young man is addictive, especially if you had a positive hand in it. Ever notice when a major sports figure is interview, they alway bring up his old coaches who seen something in the kid long ago? What do you think?

         

Follow Me ON Twitter: @djjudah
Facebook: www.facebook.com/troynalls

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This morning I was having breakfast with my friend Bob. When we were finished eating, he went to leave out of the back door. The door was marked "EMERGENCY EXIT" along with the warning that an alarm would sound if opened. I stopped him before he opened it and explained what would happen. Just as I was finishing, I caught myself and said "I am not sure the alarm will sound so let's try it!! He pushed on the door and it opened it. We both braced for the alarm. It never came. We both smiled knowing there was a lesson it what just happened. We waved bye to each other and went our way. I have been eating at this restuarant for 5 years now. Most days I sit near the emergency exit. I just believed the alarm would sound if the door was opened. I was conditioned to walk to one of the other doors. I wonder how many other "DOORS" have me conditioned to not attempt to open them. What am I missing? All my goals and desires may be on the other side. There also my be alarms! What do you think?

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These pictures are from our family Thanksgiving dinner! Dude in the blue shirt is my little brother. The other two are my first cousins. We went for the gangster pose on these. The only problem is I have NO gangster in me!! My younger family members still have to mean mug people almost daily. Not me! Although we all grew up in Long Beach California, I am what real gangster call - FRIENDLY. I kept smiling in the pictures. I wish you could have been there because it was very funny. Are you a real "OG" or a Facebook Gangster. Me - I am just friendly. I did stick my chest out on one of the pictures. The circles I run in need no MEAN MUG

Follow Me:

Twitter: @djjudah

Personal Facebook.com/troynalls 

Business Facebook.com/thirdcousinsmedia

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I met B.o.B about 3 years ago at The Core DJ's retreat as a relatively new artist hanging out with industry vet, TJ Chapman. He hit the stage and blew the crowd away singing club anthem, "Hater's Everywhere". There were also other up and coming Hip Hop acts. Now a days, 3 years is a life time in Hip Hop. Everyone else who was on the stage is no longer around. Bobby Ray is the truth and one of the most humble dudes in the industry. I remember meeting other young acts who had a little buzz and some radio play and you couldn't say anything to them! Most have fallen off. B.o.B's team is complete and they have moved this dude along strategically, letting the young man mature. (Like real A&R's did back in the 80's). His talent, hard work and persistence is paying off. Having TJ Chapman of TJsDJs and Grand Hustle in your corner can only help. Check out his latest single and let me know what you think.

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If you have not been to a Eric Roberson concert, you do not know what you are missing! This was shot in Dallas the last time he was here. Eric has one of the most intimate live shows I have every seen. I enjoy his concerts as does the rest of the crowd. Let me know what you think

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 ThirdCousinsMedia is working with Outright Fitness in Austin, Texas. Dave, one of the owners and trainers does a great job at encouraging people to reach their goals. Most boot camps emulate the style of the Marines (Dave served in the US Marines). The good people at Outright Fitness, seek to build their clients and help them reach their goals rather than holler and shame them into it. That's a big reason they have the a lot of the same people in class that I met back in August when I took the class myself. The other bootcamps on Town Lake in Austin had all new students. I think the wash out rate is higher when you are getting cussed out. There is a place for the hollering and cussing in the military - when you have to save each other's lives. As adults we just need some exercise and encouragement! Let me know what you think

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I often wake up and get to the office by 4 AM. It is the time when my mind is wondering and thinking about random stuff. Here is a video from last Saturday about the truth. People think they want to hear the truth but often can't handle it. Let me know what you think

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My baby is out of school today. So we are hard at work! Sent via BlackBerry from T-Mobile

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